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WE BUILD SOFTWARE
THAT MATTERS.

Software development for businesses that refuse to be average.

CAPABILITIES

WEB APPLICATIONS

High-performance, scalable web platforms built with modern React ecosystems. From SaaS products to enterprise portals.

API INTEGRATIONS

Connecting fragmented systems into seamless workflows.

E-COMMERCE

Headless commerce builds optimized for conversion and speed.

MOBILE APPS

Native-feeling iOS and Android applications built efficiently.

QR ORDERING SYSTEMS

Contactless, real-time dining solutions for modern hospitality.

CUSTOM DASHBOARDS

Internal tools that turn complex data into actionable insights.

The Stack

REACT/ NODE.JS/ TYPESCRIPT/ POSTGRESQL/ MONGODB/ SUPABASE/ REACT NATIVE/ REACT/ NODE.JS/ TYPESCRIPT/ POSTGRESQL/ MONGODB/ SUPABASE/ REACT NATIVE/
AWS/ DOCKER/ TAILWINDCSS/ GRAPHQL/ REDIS/ RAZORPAY/ VERCEL/ AWS/ DOCKER/ TAILWINDCSS/ GRAPHQL/ REDIS/ RAZORPAY/ VERCEL/

SELECTED WORKS

AUTO SHARE

AUTO SHARE

Ride Pooling Platform

A comprehensive mobile application connecting students for shared commutes. Real-time matching, route optimization, and split payments integrated seamlessly.

React Native Node.js
GOLDKRAFT

GOLDKRAFT

Fitness Platform & WhatsApp Lead AI

Complete digital presence and conversational lead management infrastructure for Goldkraft Fitness, integrating custom storefront architecture with the GKF-WA WhatsApp lead qualification engine.

Next.js GKF-WA Meta Cloud API
Explore GKF-WA Product Details ↓
AARAMBHA

AARAMBHA CLINIC

Patient Portal

Digital transformation of clinic operations including automated booking, patient history tracking, and tele-consultation infrastructure.

React PostgreSQL
Product Specification • Interroot Labs

GKF-WA

WhatsApp AI Lead Management for Fitness Businesses

A conversational lead management and qualification solution developed, hosted, and operated by Interroot Labs, designed specifically for gyms, health clubs, and fitness studios.

What It Is & Why It Exists

GKF-WA is a dedicated WhatsApp conversational assistant and lead management platform developed by Interroot Labs. For fitness businesses, the vast majority of prospective member inquiries arrive via WhatsApp asking about facility timings, trial sessions, personal training, and membership pricing.

When gym staff are busy coaching on the floor or managing the front desk, prospective members often wait hours for simple answers. GKF-WA solves this by delivering instant, verified responses, holding natural conversations to discover prospect fitness goals, structuring lead profiles, and flagging conversations for human staff when personal attention or trial bookings are needed.

Product At A Glance
  • ✓ Service Provider: Interroot Labs
  • ✓ Target Industry: Gyms, fitness centers, health & athletic clubs
  • ✓ Primary Channel: Meta WhatsApp Business Cloud API
  • ✓ Architecture: Multi-tenant isolation, SQLite CRM, durable queueing
  • ✓ Flagship Deployment: Goldkraft Fitness (Bangalore)
Workflow

How Fitness Businesses Use GKF-WA

From first greeting to confirmed trial visit, GKF-WA handles inquiries automatically while keeping business staff fully informed and in control.

01

CUSTOMER MESSAGES

A prospective customer initiates a WhatsApp chat with the gym's verified business number inquiring about memberships, schedules, or workouts.

WhatsApp Cloud API Inbound
02

INSTANT VERIFIED REPLY

The system immediately acknowledges the prospect, answering standard questions (opening hours, location, parking, pricing tiers) using verified gym data.

Zero Wait Time for Customers
03

GOAL QUALIFICATION

GKF-WA conversationally uncovers what the prospect wants—fat loss, strength training, CrossFit, or personal coaching—and their experience level.

Conversational Intent Mapping
04

LEAD PROFILING

Contact details, goals, and status stages (New, Contacted, Qualified, Hot) are recorded in the business CRM.

Automated CRM Organization
05

STAFF FOLLOW-UP

When the lead is ready to schedule a trial visit, request custom plans, or speak to a person, gym staff receive prioritized alerts with full context.

Human Conversion Finalization
Meta Platform • Data Transparency & Review Notice

Customer & Platform Data Usage

This public specification explains in plain, non-technical language exactly what customer and WhatsApp Platform Data is received by GKF-WA and why it is used.

1

What Data Is Used

WhatsApp Contact Information

The customer’s WhatsApp phone number (WhatsApp ID / wa_id) and their public WhatsApp profile display name (when provided in the incoming message metadata).

Customer Messages & Conversation History

The text content of incoming questions or replies sent by the customer, along with message timestamps to maintain coherent dialogue context.

Information Shared Voluntarily by Customers

Any preferences the customer explicitly shares during the conversation, such as primary fitness goals (e.g., strength training, CrossFit, weight loss), prior gym experience, preferred workout timings, or trial visit availability.

2

Why It Is Used

→
To Respond to Customer Inquiries

To provide instant, accurate answers about gym operating hours, address, equipment, membership packages, and trial session guidelines.

→
To Understand Customer Interests

To recognize what kind of training the prospect is looking for (general access, 1-on-1 coaching, or group workouts) and provide relevant guidance.

→
To Organize and Qualify Leads

To structure prospect records in the gym's CRM so business management can view which leads are new, qualified, or ready to join.

→
To Equip Staff for Personal Follow-up

To give gym trainers and managers conversation context so follow-up calls or messages are well-informed, personal, and helpful.

→
To Identify Needs for Human Assistance

To instantly detect when a customer asks to speak with a human coach, requests trial bookings, has injury concerns, or submits a facility complaint.

Strict Business Isolation

Each fitness business operates within an isolated tenant partition. Customer records, lead dossiers, and messages are never mixed or shared across businesses.

No Commercial Resale

Customer data is solely used to facilitate communication between the gym and its prospect. Data is never sold, rented, monetized, or shared with third-party advertisers.

PII Protection in Diagnostics

Diagnostic application logs automatically mask phone numbers (e.g. 91*****3210) and sensitive payloads to preserve user confidentiality.

Safety & Human-in-the-Loop

Responsible AI Guardrails

GKF-WA is engineered with concrete architectural boundaries to guarantee customer safety and ensure staff remain the final decision-makers.

HUMAN STAFF HANDOFF

Conversations are automatically flagged for staff intervention whenever a customer explicitly asks for a human, requests a trial workout date, inquires about corporate or custom pricing, or submits feedback.

Categorized Handoff Reasons

MEDICAL & INJURY FILTER

If a prospect inquires about spinal issues, disc herniation, ligament tears, cardiac conditions, or post-surgery rehab, GKF-WA immediately issues a safety disclaimer stating that medical advice is never given over chat, and alerts senior coaches directly.

Proactive Health Disclaimer

CONVERSION PROTECTION

The system enforces strict operational policy: the automated conversational assistant is prevented from marking leads as "converted". A customer status can only be updated to converted by authorized gym staff upon verified enrollment.

Staff Authority Invariant
Provider • Technical Stewardship

ENGINEERED BY INTERROOT LABS

Interroot Labs builds, hosts, and maintains GKF-WA as part of our specialized software development offerings for modern businesses. We design and operate the end-to-end webhook ingestion, CRM data layer, AI safety policies, and client dashboard interfaces that power reliable customer communication.

ENGAGEMENT MODELS

PROJECT BASED

Clear scope, fixed timeline, and defined deliverables. Best for well-defined products needing end-to-end execution.

  • → Discovery & Scoping
  • → Milestone Deliverables
  • → Fixed Budget

PRODUCT PARTNER

We act as your technical co-founder. Deep strategic involvement for non-technical founders with high potential.

  • → Architecture Strategy
  • → Equity + Cash Mix
  • → Long-term Alignment

READY TO BUILD?

START A PROJECT